Thursday, September 24, 2009

week 7 lecture summery

this week i got some information about the copyright content on the Internet that i had never concern it before. 
Copy protection is most commonly found on videotapes, DVDs, computer software discs, video game discs and cartridges, and more recently, some audio CDs. Historically, most companies that publish works on these media have believed that copy protection will increase the company's revenues, by limiting the ability of the consumer to make copies of the media. In the absence of copy protection, most of these media are relatively easy to copy in their entirety using a machine. This results in a situation where consumers can easily make copies of the items to give to their friends, a practice known as "casual copying". Because this practice reduces the number of people in the market who lack the product, it is therefore argued that the ease of copying such media robs the company of potential customers. The counter argument says that no sale is lost, because the people who obtain free copies only use what they can get for free, and therefore would not purchase their own copy if they were unable to obtain a free copy. some people believe that, in some jurisdictions, unauthorized users may not be violating any software license that is created on consent by contract. By using an unauthorized copy, they do not become parties to the sales contract, and hence not bound by the license. Only the original purchaser may be found in infringement. However, most software requiring installation has a licensing dialogue that requires the end user to accept the license before installation is completed (referred to as a "click-through license"), which obviously prevents subsequent installations. Most, if not all software now has a first installation license that a user agrees to by opening the shrink-wrap around the product (a "shrink-wrap license"), and even though such installation is gratuitous it may nevertheless be enough to create a contract between the copyright holder and the end user (who benefits from the use of the software). 

However, as the second installation in the shrink wrap license may not be done by the person who removed the original shrink wrap (or opened a sealed envelope or some such variation), the click-through license is preferred because it will bind all subsequent installations. 

There have been numerous advertisements attempting to deter people from illegal copying. In this case, the image is attempting to stop people from selling illegally copied DVDs. for example might be a non-profit foundation that installs an unlicensed copy of Windows when it refurbishes old computers to be given to the poor. They recognize that a retail-boxed, licensed version of Windows can cost more than a new computer, and both of them are outside the budget for their organization. For various reasons, Microsoft created the Microsoft Authorized Refurbisher Program to provide legal and reasonable licensing for these organizations.

lecture 6 summery

this week through the lecture of "video production and consumption" , we use the media in our daily life, but for the most parts ,we consumer of content. the big screen media such as pc, tv and cinema is share the experience with others as the share screen, and the small screen media such as ipod and moible phone, the consumption is personal experience, people can got information and news from the 3g and moible news, also consumer are more activity in the production such as make the movie upload to youtube. but the entertainment is lack in the small screen because of most of the entertainment is so long that is not suitable for the small screen.

Video (Tutorial Task)

this video is created form my life change and entry Griffith uni when i first time arrived Australia, and the difference study environment and life style between australia and china, though the uni i met some kind friends and teachers, to help me overcome the homesick and some stress, adopt to uni life. also have my classmate life in Griffith uni, one of them form Sweden and other is an Australian.